Breathing Space

Definition:

. It is the space between columns, lines of type, margins, graphics, images which provide visual breathing room for the eye.
. More the white space, more is the visual comfort to the user.

Advantages:

. White space acts as separator.
. It increases content legibility.
. It provides interaction between different contents.
. It creates balance among all the elements.
. It highlights Call To Actions(CTAs).



Examples:

Name plate with good breathing space
Name and Phone number in breathing space
Good breathing space between each line